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Repositório do ISCTE-IUL
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Título próprio: Exploring drivers to engage in fashion luxury consumption
Autoria: Loureiro, S. M. C.; Maximiano, M.; Panchapakesan, P.
Editor: Christos Sarmaniotis; Gillian Wright
Resumo: The main purpose of the current study is to analyze how desire, perceived-self, social
values and involvement are related to consumer engagement into the fashion luxury
industry. A sample of 295 luxury fashion consumers participate in the study. Findings
suggest that perceived-self is not one of the most significant driver to consumer
engagement. Subjective well-being may also act as an outcome of consumer engagement.
The article also provides managerial implications, limitations and further research.
Autoria: Loureiro, S. M. C.; Maximiano, M.; Panchapakesan, P.
Editor: Christos Sarmaniotis; Gillian Wright
Resumo: The main purpose of the current study is to analyze how desire, perceived-self, social
values and involvement are related to consumer engagement into the fashion luxury
industry. A sample of 295 luxury fashion consumers participate in the study. Findings
suggest that perceived-self is not one of the most significant driver to consumer
engagement. Subjective well-being may also act as an outcome of consumer engagement.
The article also provides managerial implications, limitations and further research.
Info Adicional:
Título próprio: Exploring drivers to engage in fashion luxury consumption Autoria: Loureiro, S. M. C.; Maximiano, M.; Panchapakesan, P. Editor: Christos Sarmaniotis; Gillian Wright Resumo: The main purpose of the current study is to analyze how desire, perceived-self, social values and involvement are related to consumer engagement into the fashion luxury industry. A sample of 295 luxury fashion consumers participate in the study. Findings suggest that perceived-self is not one of the most significant driver to consumer engagement. Subjective well-being may also act as an outcome of consumer engagement. The article also provides managerial implications, limitations and further research.
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