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Título próprio: Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity
Autoria: Loureiro, S. M. C.; Stylos, N.
Editor: Tammo Bijmolt; Peter Verhoef; Jaap Wieringa; K. van Ittersum
Resumo: This study aims to explore the influence of mindfulness on perceived value of travel experience
(PVTE) via destination image components and evaluation of travel experience. We also
examine the potential moderating effect of perceived authenticity on the relationship between
experience evaluation and PVTE. Data (n=370) were gathered via a self-administered
structured questionnaire from travellers departing from Lisbon International airport. Findings
highlight mindfulness as a driver to favourable evaluation of the destination image
(particularly affective image). Experience evaluation acts as a mediator between destination
image and PVTE. Yet, perceived authenticity does not have a moderating but a control effect
on the relationship between experience evaluation and PTVE. A discussion of the theoretical
and practical implications is also provided.
Autoria: Loureiro, S. M. C.; Stylos, N.
Editor: Tammo Bijmolt; Peter Verhoef; Jaap Wieringa; K. van Ittersum
Resumo: This study aims to explore the influence of mindfulness on perceived value of travel experience
(PVTE) via destination image components and evaluation of travel experience. We also
examine the potential moderating effect of perceived authenticity on the relationship between
experience evaluation and PVTE. Data (n=370) were gathered via a self-administered
structured questionnaire from travellers departing from Lisbon International airport. Findings
highlight mindfulness as a driver to favourable evaluation of the destination image
(particularly affective image). Experience evaluation acts as a mediator between destination
image and PVTE. Yet, perceived authenticity does not have a moderating but a control effect
on the relationship between experience evaluation and PTVE. A discussion of the theoretical
and practical implications is also provided.
Info Adicional:
Título próprio: Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity Autoria: Loureiro, S. M. C.; Stylos, N. Editor: Tammo Bijmolt; Peter Verhoef; Jaap Wieringa; K. van Ittersum Resumo: This study aims to explore the influence of mindfulness on perceived value of travel experience (PVTE) via destination image components and evaluation of travel experience. We also examine the potential moderating effect of perceived authenticity on the relationship between experience evaluation and PVTE. Data (n=370) were gathered via a self-administered structured questionnaire from travellers departing from Lisbon International airport. Findings highlight mindfulness as a driver to favourable evaluation of the destination image (particularly affective image). Experience evaluation acts as a mediator between destination image and PVTE. Yet, perceived authenticity does not have a moderating but a control effect on the relationship between experience evaluation and PTVE. A discussion of the theoretical and practical implications is also provided.
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