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Considering the relevance, recurrence and transversality of innovation as a study field the need of a theoretical deepening on such a multifaceted approach is pointed out. Thus, it is argued that the identification and analysis of innovation different stereotypes may contribute for the clarification of such a concept, also facilitating processes besides the development of strategies within the organizational context. First, by means of a literature review, the main innovation approaches are surveyed within the borders of scientific literature. Then, under the light/perspective of design, covers of one hundred books on the theme classified as “more relevant” by Amazon.com are analysed. With basis on such analysis six thematic categories shared by innovation predominant stereotypes were identified which were then related to innovation approaches in scientific literature. Findings contribute contribute for the advance of both theory and practice of innovation as they propose a conceptual framework evidencing different design intervention possibilities within such a context.
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Considering the relevance, recurrence and transversality of innovation as a study field the need of a theoretical deepening on such a multifaceted approach is pointed out. Thus, it is argued that the identification and analysis of innovation different stereotypes may contribute for the clarification of such a concept, also facilitating processes besides the development of strategies within the organizational context. First, by means of a literature review, the main innovation approaches are surveyed within the borders of scientific literature. Then, under the light/perspective of design, covers of one hundred books on the theme classified as “more relevant” by Amazon.com are analysed. With basis on such analysis six thematic categories shared by innovation predominant stereotypes were identified which were then related to innovation approaches in scientific literature. Findings contribute contribute for the advance of both theory and practice of innovation as they propose a conceptual framework evidencing different design intervention possibilities within such a context.
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