Grassroots 2.0: Public Diplomacy in the Digital Age

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Breve resumo:
Rapid advancements in communication and transportation technologies in recent history have created new and emerging tools that make it possible for every individual to share information with a global audience. Social networking technologies, especially, have revolutionized the possibilities of person-to-person communication, particularly by making obsolete the geographical boundaries that once divided cultures and nationalities. Diplomacy, an international relations activity traditionally claimed as the domain of the nation-state, has become more accessible to 鈥榦rdinary鈥 citizens and advocacy groups and is taking new forms as individuals and groups initiate grassroots public diplomacy activities. This paper presents the case studies of two such initiatives鈥擳urkayfe.org and the Rediscover Rosarito Project鈥攖hat have successfully implemented new communications technologies and Web 2.0 strategies in their international outreach campaigns.​



Info Adicional:
Rapid advancements in communication and transportation technologies in recent history have created new and emerging tools that make it possible for every individual to share information with a global audience. Social networking technologies, especially, have revolutionized the possibilities of person-to-person communication, particularly by making obsolete the geographical boundaries that once divided cultures and nationalities. Diplomacy, an international relations activity traditionally claimed as the domain of the nation-state, has become more accessible to 鈥榦rdinary鈥 citizens and advocacy groups and is taking new forms as individuals and groups initiate grassroots public diplomacy activities. This paper presents the case studies of two such initiatives鈥擳urkayfe.org and the Rediscover Rosarito Project鈥攖hat have successfully implemented new communications technologies and Web 2.0 strategies in their international outreach campaigns.



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