«Um rosto tão conhecido quanto o nosso próprio»: a construção da imagem pública e da idolatria a Madonna

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Breve resumo:

This work discusses the process of constructing and affirming the public image and the idolatry of the North American singer Madonna, based on the hypothesis that the images broadcast by the cultural industry wield great power over the formation of the public’s subjectivity. We propose that analysis of the way the artist is presented in the media is fundamental to understanding her success and the perceptions/reactions of her fans, reaffirming her as a significant personality in the context of Western society.​

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This work discusses the process of constructing and affirming the public image and the idolatry of the North American singer Madonna, based on the hypothesis that the images broadcast by the cultural industry wield great power over the formation of the public’s subjectivity. We propose that analysis of the way the artist is presented in the media is fundamental to understanding her success and the perceptions/reactions of her fans, reaffirming her as a significant personality in the context of Western society.

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